The Role of A/B Screening in Efficiency Marketing When an A/B test generates significant results, they can have a significant impact on your performance advertising. As an example, a small change to an advertisement copy can enhance click-through rates by 2%. A/B screening entails contrasting

The Role of A/B Screening in Performance Marketing When an A/B test creates substantial results, they can have a substantial impact on your performance advertising. As an example, a small change to an ad duplicate can raise click-through rates by 2%. A/B testing involves contrasting 2 variatio